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Innovation is the key process that takes the big, unconventional, ideas and transforms them into great possibilities for a better society. It is not just about doing things better, but rather doing things differently. It is not only about latest new technologies, but also about new business models, new behaviours, new individual and organisational thinking, and marketing.
Boosting up innovation levels in Europe would bring about a new breath of fresh air, an enthusiasm that can spread its contagion at both an individual societal level. It can help us leapfrog into a new era where the economic growth natural resources are no longer co-dependent, where human progress and advancements in our quality of life do not endanger our eco-systems. The future is in our hands, we can invent it according to our needs and values.